Brilliant and insightful interview. Trent Reznor is intelligent and open about his career and how is is trying to work within the digital landscape to get his music out there to fans. He’s realistic about the monetizing models of music and has some interesting things to say about new music channels for aspiring bands and [...]
Sony pulls plug on cassette players
October 25th, 2010AFTER more than 30 years, Sony has pulled the plug on its iconic Walkman, the original portable cassette-tape player
Read More
http://tinyurl.com/29ua7o7
Lincraft Jingle
October 12th, 2010We recently wrote the Lincraft track ‘Make It’ which can be heard nationally on TV and radio. The brief was to create music that would bring a newer and younger audience into the brand. We loved the idea of creating a positioning line with a double meaning.
Listen to the track here Lincraft
Jingle News September 2010 Brand Music
September 21st, 2010September 2010
Music We’ve Been Playing
We’ve made alot of new music this month for some great brands. This has meant alot of hours locked away in the studios.Some of the bands and artists we’ve been playing for inspiration include
The National/ The Boxer- stand out track is Fake Empire. A beauiful classic album with deep, dark [...]
New jingle for Choice Hotels
September 21st, 2010You might have noticed a trouboudor style track playing throughout Australia on the ARN network for Choice Hotels. We were lucky to work with Shaun Malzard, Creative Director and the team to develop this narrative top and tail jingle. Everybody knows the brand so it was a pleasure for us to develop a creative and [...]