This is a great article and exploration on the importance of sound for your brand. Just like your logo, sound is an incredible piece of aural real estate that can create instant and lasting impressions about your business. Check out marketing guru Martin Lindstrom’s recent piece supporting the work we do Click here
These Aussie jingles changed my life
August 9th, 2009http://tinyurl.com/luykky
You Oughta Be Congratulated: Circa 1985. Sure it was sexist making mum the cooking hero, but this tune sold loads of margarine and made the Aussie family look and sound good. It inspired so much melody and honesty in jingles from that time onwards.
http://tinyurl.com/ljb6me
Wrigleys Juicy Fruit, The Taste Will Get You Going : Circa 1981. [...]
Which Jingles have never left your head?
August 9th, 2009Let’s make a list of jingles. Jingles that were part of your childhood. The tunes that made you sing-a-long and told you which brands to remember forever. The ones that made you smile, foot tap and sing with friends.
The Killers support new UNICEF campaign
July 10th, 2009A great band using their music to fight human trafficking.
See the short story here http://tinyurl.com/m4apg4
Favourite track of the week
June 23rd, 2009My favourite song of the week is Thistrack
I’d use this track in an ad for the following types of brands
Travel
Particular city nightlife
Perfume
Mid 30’s communication