You Oughta Be Congratulated: Circa 1985. Sure it was sexist making mum the cooking hero, but this tune sold loads of margarine and made the Aussie family look and sound good. It inspired so much melody and honesty in jingles from that time onwards.
Wrigleys Juicy Fruit, The Taste Will Get You Going : Circa 1981. This tune made me excited for my teenage years to come quickly. It had an obvious American college summer feel that in those days was everything to an Aussie kid. ” The taste the taste, the taste will get you going” This line just stayed in my head. The American version uses the line ” The taste that’s gonna move you”
Crunchie, Change The Colour Of Your Day: Circa 1982. One of the greatest and most memorable jingle stings of all times. The line was perfect ( still is) giving the ultimate promise of a change with every mouth watering bite. You could redo this ad today with an edgier visual and updated sonic branding and it would work again.
Slip Slop Slap: Circa 1980. This was the catchiest way to create a change in behaviour and awareness and it still resonates today. Skin cancer has obviously grown to become a serious threat in Australia since then, but the Slip, Slop, Slap catch cry is still used as common vernacular even though the campaign has been off air for more than 20 years. That’s the the power of music to create change not only in consumer behavior but to help get a serious message into the public consciousness.
Care For Kids: Circa 1979. This was just a brilliant song written by one of Australias seminal jingle writers Pete Best. We all felt good as kids singing along and it certainly worked hard to bring awareness to the plight of children everywhere. I actually own the 45 inch vinyl of this jingle.