You might have noticed a trouboudor style track playing throughout Australia on the ARN network for Choice Hotels. We were lucky to work with Shaun Malzard, Creative Director and the team to develop this narrative top and tail jingle. Everybody knows the brand so it was a pleasure for us to develop a creative and unique sound that would truly bring the Choice range of hotels to life, each with their own unique tone and flavour.
This is a great example of a fantastic client trusting the radio station and creative process to deliver something unique and ‘on brand’. We’re also excited that there is plenty of scope to develop ongoing stories in the same style as the campaign grows.